Article by: Cameron Blake
Marketing is about presenting your company’s message in repeated transmissions, without causing the buyer resentment. To achieve this, marketing must attract customers based on the values and principles that they have in common with the brand. When consumers can identify their values within a brand and constantly be reinforced by that very same value system, consumers tend to become loyal customers and passionate ambassadors – since it is ‘their’ value they are promoting. You need to have a sensitive and relatable personality in order to achieve this. So it is no shocker women are bringing a different outlook to the marketing world and in turn driving results faster than ever.
Here are three principles that women use which make them the most successful marketers.
Confidence: As marketing professional, women are able to get their ideas across by using a soft and gentle approach while achieving the same objective, promoting the brand value. Collaborators: Women have a better ability to collaborate in business. They are team builders and can understand all perspectives. Women have one goal during a conflict and that is to facilitate some sort of compromise and happy-medium space. Communication: A trait most women carry is being a good listener, and it is something women value in a partnership as well whether that be personal or business related. Women tend to listen before they react in a situation and are better at picking up more body language and voice inflection cues.
In order to push through the complex nature of a maledominated corporate world, women in marketing must continue to break through personal and society’s constraints placed upon them.
By enforcing the support and progress of women toward executive-level positions, we will see the evolution of diverse leadership in the corporate world.
The marketing world is certainly filled with relentless women who have made it to the top and reached success beyond boundaries.