Article by: Cameron Blake 

Marketing is about presenting your company’s message in repeated transmissions, without causing the buyer resentment. To achieve this, marketing must attract customers based on the values and principles that they have in common with the brand. When consumers can identify their values within a brand and constantly be reinforced by that very same value system, consumers tend to become loyal customers and passionate ambassadors – since it is ‘their’ value they are promoting. You need to have a sensitive and relatable personality in order to achieve this. So it is no shocker women are bringing a different outlook to the marketing world and in turn driving results faster than ever.

Here are three principles that women use which make them the most successful marketers.

Why-women-are-better-drivers

Confidence: As marketing professional, women are able to get their ideas across by using a soft and gentle approach while achieving the same objective, promoting the brand value. Collaborators: Women have a better ability to collaborate in business. They are team builders and can understand all perspectives. Women have one goal during a conflict and that is to facilitate some sort of compromise and happy-medium space. Communication: A trait most women carry is being a good listener, and it is something women value in a partnership as well whether that be personal or business related. Women tend to listen before they react in a situation and are better at picking up more body language and voice inflection cues. 

Why women are better drivers-02

 

In order to push through the complex nature of a maledominated corporate world, women in marketing must continue to break through personal and society’s constraints placed upon them.

By enforcing the support and progress of women toward executive-level positions, we will see the evolution of diverse leadership in the corporate world. 

The marketing world is certainly filled with relentless women who have made it to the top and reached success beyond boundaries.

Cont..

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‘’Work harder than you think you did yesterday’’ 0 537

Athula Seneviarathne
Athula Senevirathne Chairman, SDK United Agri Ventures (Pvt) Ltd.

By T.V.Perera

Appalled by the rise of undernourishment during the past one and a half decades reaching an alarming estimated 821 million people by mid last year, the World Congress on Food and Nutrition met in December in Dubai, and focused on ‘Discovering new advances on food and nutrition for global citizens’. Meanwhile in Sri Lanka, SDK United Agri Ventures (Pvt) Ltd with its registered office at Pagoda in Nugegoda and plantations in Anuradhapura and Monaragala, has introduced high nutritional value food in Soya, and a vegetable oil under the name ‘Omega’ to the consumer market at a very affordable price, fulfilling the nourishment needs of Sri Lankans. BiZnomics recently spent time with the Chairman of United Agri Ventures (Pvt) Ltd Athula Senevirathne, listening to his success story. Commencing by revealing that on completing his academic career, his aim was to be a KDU military officer but that circumstances led him in 1986 to join Unilevers where he quickly rose in position as overall in-charge of the company’s 200 acre prawn farm in Chilaw.

SDK United AgriDuring tha period Senavirathne started his own gherkin cultivation employing 28 and subsequently, procured the prawn farm when Unilevers closed it down which became a turning point in his life.
He ran the prawn farm quite successfully catering to many a tourist hotel and customers such as
Japanese Airlines until he reached the top with exports to Australia. Explaining how he ventured into agriculture,

he states: ‘’During one of my trips to Anuradhapura to buy fish feed, a leading politician apprised me of maize and soya bean cultivated, and told me that cultivators were hard hit for lack of buyers for their produce. I then thought that I could do something for them’’. With banks assuring him financial assistance, Senevirathne moved forward, having in mind government decision to halt maize imports.

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She has the magic potion! Dr Natalie Cook 0 924

Dr. Natalie cooke- Cover stoty- BiZnomics-

Brand Ambassador – Aquafresh Natural Drinking Water

By: Chantal D.
Photography by: Nuwan Ranaweera

Dr. Natalie cooke- Cover stoty- BiZnomics-

Since a long time ago, human has acknowledged the health benefits of foods. However, with the development of chemical drugs and pills, they have forgotten that foods they eat are directly linked to their health. Foods, in fact are the best medicines and therefore we should take into account carefully how we perceive and use them. Integrative medicine is one of the most practised ideas of wellness today.

Before we dive in, let’s start with the basics – what exactly IS Integrative medicine?

Integrative Nutrition Medicine is a system through the power of nutrition, primary food, active listening, high-mileage questions, goal setting, and other techniques unique to health coaching. While the average visit to the doctor only lasts eight minutes, the average health coaching session could be of about 50 minutes – an in-depth conversation between the health doctor and their clients.

Dr. Natalie cooke- Cover stoty- BiZnomics- An integrative medical doctor is a supportive mentor and wellness authority who helps others feel their best through individualized food and lifestyle changes that meet their unique needs and health goals. Often, they provide their services in private coaching practices with one-on-one sessions.

Integrative medicine isn’t about one diet or one way of living. Instead, focuses on bio-individuality – the idea that we are all different and have unique dietary, lifestyle, emotional, and physical needs. This means that integrative medicine does not believe in one-size-fits-all approach to health and wellness. Instead, integrative medical doctors work with clients to help them discover how to fuel their bodies and become healthiest, happiest version of themselves.

Dr. Natalie Cook is a medical doctor who currently practices and promotes integrative medicine through nutritive practice. She holds a Degree in Medicine and Surgery. She has previously worked at the Sri Lanka army hospital and Maharagama cancer hospital and completed her MBBS and Double Master’s Degree in Medical Administration. She also studied and specialized in drugless therapies.

BiZnomics had the pleasure of speaking to Dr. Natalie Cook in her journey as the doctor who introduced integrative medicine to Sri Lanka.

You are a professionally qualified doctor. What made you decide to move to integrative medicine?

I have always looked at the body as a whole. I don’t believe in compartmentalizing it into systems or organs and treating it separately. There is a truth to ancient medicine and I wanted to bring it back to the present. We have got so used to a quick fix that chemicals have become our go to for everything. I want to remind people that they shouldn’t be polluting the human body to such an extent.

 

Where did you receive your training?

My MBBS is from Tianjin Medical University. My specialization in Nutritive Medicine is associated with Mayo Clinic USA. I received all my certifications from CAM Sri Lanka.

Cont..

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