By: Chantal D.
What’s Shaping Sri Lankan Fashion Industry?
The diffusion of global brands across all fashion verticals has transformed our outlook towards the quality of apparel that we like to invest in. Fast fashion international brands are focusing on making trends and runway fashion available to the mass audience at accessible prices. This has also made a huge impact in the Sri Lankan fashion industry since it is important to keep up with the global trends in this highly competitive market.
However, more niche brands are coming up with high-quality products keeping their price point in mind with the idea of introducing and maintaining international standard quality and styles.
Affordable Luxury, Value for Money:
Fashion trades are now no more looking for highly expensive products to stand out, they are rather a price and “re-use” conscious to ensure they get maximum bank for their buck.
Most customers prefer versatile pieces which last long and can be paired in multiple ways.