She has the magic potion! Dr Natalie Cook 0 728

Dr. Natalie cooke- Cover stoty- BiZnomics-

Brand Ambassador – Aquafresh Natural Drinking Water

By: Chantal D.
Photography by: Nuwan Ranaweera

Dr. Natalie cooke- Cover stoty- BiZnomics-

Since a long time ago, human has acknowledged the health benefits of foods. However, with the development of chemical drugs and pills, they have forgotten that foods they eat are directly linked to their health. Foods, in fact are the best medicines and therefore we should take into account carefully how we perceive and use them. Integrative medicine is one of the most practised ideas of wellness today.

Before we dive in, let’s start with the basics – what exactly IS Integrative medicine?

Integrative Nutrition Medicine is a system through the power of nutrition, primary food, active listening, high-mileage questions, goal setting, and other techniques unique to health coaching. While the average visit to the doctor only lasts eight minutes, the average health coaching session could be of about 50 minutes – an in-depth conversation between the health doctor and their clients.

Dr. Natalie cooke- Cover stoty- BiZnomics- An integrative medical doctor is a supportive mentor and wellness authority who helps others feel their best through individualized food and lifestyle changes that meet their unique needs and health goals. Often, they provide their services in private coaching practices with one-on-one sessions.

Integrative medicine isn’t about one diet or one way of living. Instead, focuses on bio-individuality – the idea that we are all different and have unique dietary, lifestyle, emotional, and physical needs. This means that integrative medicine does not believe in one-size-fits-all approach to health and wellness. Instead, integrative medical doctors work with clients to help them discover how to fuel their bodies and become healthiest, happiest version of themselves.

Dr. Natalie Cook is a medical doctor who currently practices and promotes integrative medicine through nutritive practice. She holds a Degree in Medicine and Surgery. She has previously worked at the Sri Lanka army hospital and Maharagama cancer hospital and completed her MBBS and Double Master’s Degree in Medical Administration. She also studied and specialized in drugless therapies.

BiZnomics had the pleasure of speaking to Dr. Natalie Cook in her journey as the doctor who introduced integrative medicine to Sri Lanka.

You are a professionally qualified doctor. What made you decide to move to integrative medicine?

I have always looked at the body as a whole. I don’t believe in compartmentalizing it into systems or organs and treating it separately. There is a truth to ancient medicine and I wanted to bring it back to the present. We have got so used to a quick fix that chemicals have become our go to for everything. I want to remind people that they shouldn’t be polluting the human body to such an extent.

 

Where did you receive your training?

My MBBS is from Tianjin Medical University. My specialization in Nutritive Medicine is associated with Mayo Clinic USA. I received all my certifications from CAM Sri Lanka.

Cont..

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Artificial Intelligence in Marketing Decisions Comments Off on Artificial Intelligence in Marketing Decisions 393

By: Dr. Gehan S. Dhameeth

DBA, M.Sc., MBA, BBA, CIW Certified Data Analyst
Associate Professor of Business, Business and Economics Department, Wells College, Aurora, New York, USA.

The core of marketing is to find opportunities and challenges to meet them with the right solution in satisfying the expectations of stakeholders.

Artificial Intelligence in Marketing DecisionsEfficient marketers use concepts and tools to handle said opportunities and challenges. A decade or so, few marketers would have imagined that online advertising would pose such a serious threat to conventional advertising while some assume marketing investments to be held to the same standards of financial accountability as investments in more tangible aspects of the firm, like operations.

Only a few visionary organizations prepared themselves to exploit the availability of data and information that often overwhelm today’s marketing decision makers. In today’s marketing context, marketing decision makers are demanded to use data-driven (analytics) marketing decisions, going beyond the conceptual contents that have been honed by experience.

This needs more systematic analyses and processes. Hence, today, marketing decision making resembles design engineering: putting together concepts, data, analyses, and simulations to learn about the market place and design effective marketing plans. One of the famous schools of thought is to view traditional marketing as an art while others regard it as a science. However, modern marketing can be introduced as engineering, as it combines both arts and science to make marketing decisions.

Artificial Intelligence in Marketing Decisions-
Marketers today are bombarded with a plethora of all types of content, user and socially generated data, and expert opinions, and they can combine and process that information in new ways to enhance decision making. Hence, basing decisions on such information has become a minimum requirement to be a successful player in their industries. The most important factor when doing business is to be prompt in providing solutions to consumers. In managing a profitable business model, business leaders will have to thrive hard to meet the said expectations of consumers. The above task needs a lot of consideration given to the type of data, sources of data, storing, processing, and types of business decisions to make. As such, designing of an “effective and sustainable data warehouse” is of paramount importance of business leaders. Hence, this is where the big data comes to play with an emphasis on the three Vs; Variety, Velocity, and Variability.

With the growth of organizations facing well-informed customers who seek greater value, organizations must scrutinize the productivity of all their management processes. Therefore, re-engineering marketing functions, processes, and activities in line with the digital age is paramount for organizational survival. Despite the challenges marketing managers face today, such as reduced cost to improve productivity, mass marketing gave way to micromarketing, fine-tuning to meet individual customer needs in their respective market segments, global competition, and demand to use lean management techniques. Marketing managers have access to hardware (computers, hand-held devices, and mobile phones), software, and data and must use these tools to find and deliver value to micro markets through fragmented media and channels. As a result of these trends, marketers need much more than just concepts to exploit their available resources; they must move from conceptual marketing to Marketing Engineering.

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The Importance of Choosing the Right Pair of SUNGLASS 0 311

By: Vison Care
Purchasing a pair of sun glasses or shades is not matter to be taken lightly and is not similar to buying clothes and shoes as the right choice matters for our eyes! Most often, folks opt to buy low quality shades, which cause excessive damage to the eyes; hence prevention is definitely better than cure.

Vision-Care-Sri-Lanka

Let us first look at the benefits of using a pair of sunglasses;

01] Its fashionable
02] Reduces the sun’s glare
03] Protects the eyes from ultra violet radiations from the sun
04] Protects eyes from external hazards

According to the above, any pair of shades/ sunglasses sold in the market can be used for fashion, can reduce inconvenience caused by the sun’s glare and protect those peeps from external hazards, but to protect the eye from UV rays, it is compulsory to use a sun glass with UV blocking lenses.

In addition, the sun glass- lense- production method contributes to its quality. One way of producing lenses is by excessively heating and fitting the colorful flat glasses with a curved effect. Due to minor changes in the curvature of such lenses, the images visible to the eye can be somewhat blurred. Also, these lenses are not capable of blocking UV light.

The second method of producing sun glass lenses is the direct production of sun glass lenses. These lenses do not have above mentioned defects.
With these lenses, the UV blocking lens is also best suited for use as sunglasses.

Some folks choose to ignore these minor concerns regarding quality and choose shades at random but this may have a debilitating effect to the eyes. Once the naked eye is exposed to the sun the pupil contracts and a small amount of the sun’s rays goes in to the eye. In view of this, the UV rays also decreases.

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