Fashion World will have to produce fashion which can be appreciated and is sustainable because mare production should not become our goal
“Sustainability brands are products and services that are branded to signify a special added value in terms of environmental and social benefits to the customer and thus enable the differentiation from competitors” (Belz F., Peattie K. (2009) : Sustainability Marketing: A Global perspective. John Wiley & Sons.)
Sustainability and Fashion:
Sustainability is slightly different to just being green. It is the development of the consciousness towards the entire ecosystem in which exists. In our world of Fashion, we have seen the evolution of so many trends: right from the glittering Great Gatsby’s era in the 1920s which became further liberated by Coco Chanel, to the 1940s trend elevated by Katherine Hepburn in her masculine shirt and loose fitting trousers racing to the 1950s Pencil Skirt introduce by Christian Dior into the decade of the 1970s which saw experimentation and non-conformity. Fashion always speak the language of the political, social and cultural times of an era.
A wise saying goes “We do not inherit our Earth from our ancestors; we borrow it from our children”. Today, this is our language and we need to raise our consciousness towards it. The trend towards development of cheap as well as fast fashion has seen dangerous trends towards causing massive environmentally destructive practices in the producing countries as well as economic enslavement of so many people. Whilst one may argue that it has given jobs to many across the globe, one cannot deny the fact of huge wastage caused across the producing countries as well as the receiving countries. This level of pollution directly and indirectly affects the health of all the living beings across the globe. We need to pause and think if it is worth to build great buildings and destroy our ability to source good clean drinking water.
Moving Towards Sustainable Fashion:
Producing more is no solution at all. With so many financial options available in today’s times, designing desirable products that lasts for long without contributing to the wastage that our precious Earth is facing and allowing people to contribute through their skills that sustains the art and culture of their place is the way forward. This is our language today and our Fashion Fraternity will speak this language. Of course one challenge is how do we bring this form of awareness to all those across the globe?
I fathom we take the age old approach of:
Storytelling: Let the design convey this story of sustenance and its importance. Design is used as a tool to convey such messages.
Encouraging art in all forms: Art in schools, colleges, should be re-enforced. Children should be brought out to the open and made aware of the fun in being one with nature.
Creating opportunities for us all to help in our neighbor activities: programmers such as Social service activities has to be highlighted in the news. It will allow children and parents who have something to contribute appreciate the village art and will increase potential sales of such art forms. Once they appreciate they become part of our fashion world since we have raised these awareness.
Magazines and other media should look out to cover such opportunities and present such activities to the world.
The world today needs to bring forth Sustainable Fashion to the front. With combined efforts of all stakeholders we can truly give back a wonderful world to our children.
As a business owner, having to speak in front of large audiences is part of the entrepreneurial game. Though public speaking is empowering, it can also be difficult to manage. In my experience, how you should stand, have your hands, look or dress when giving a speech can be confusing.
After reading Sandy Linver’s Speak and Get Results, I have learned how to get my message across through powerful body language.
In her book, Sandy outlines three key areas for superb public speaking: You must transmit authority, energy and audience awareness. Authority refers to looking and sounding like you have something to say about the subject; energy refers to looking like the subject is important to you, and audience awareness is having an interaction with the audience so that they feel like they’re a part of the experience. Here’s a more intrinsic look at these key areas:
How do you transmit authority? I have learned that there are several ways in which your body language or non-verbal language can signal authority to the audience.
Visual Image: The clothes you chose to wear at 7 a.m. will have a big impact on how your audience judges you. Do you look the way an “expert” on your topic would look? If you’re speaking to an audience about business, you should always look the part.
Body Image: Feet should be wide apart, body balanced, gestures supporting the key moments of the speech— these actions convey confidence. There should be nothing distracting the audience from being able to engage your message. If you have your hands in your pocket, for example, it will look like you’re more interested in your car keys than your speech.
Voice: According to Sandy, there are five characteristics of a powerful voice:
01. Breathing – Relaxed, deep breaths give you projection and power
02. Articulation – Open your mouth and clearly pronounce the words; no mumbling and no “filler words” (i.e., um, ah, like)
03. Downward Inflection – In all languages, we tend to signal answers by terminating the statement with a downward inflection, and we signal questions by finishing the phrase with a raised tone. Many times nerves will drive us to use inflections incorrectly, which will confuse the audience. Slow down to emphasize the right points of your message.
04. Pauses – Include three-to-eight-second pauses at key moments; i.e., just before key statements or right after a story.
05. Projection and Resonance – When speaking in public, it’s best to use your whole diaphragm— the chest and lungs, as well as mouth and nose. A voice that comes from the chest will transmit powerfully.
Emitting the right energy during a speech is easy; all you have to do is look like you care about the subject on which you’re speaking. If the speaker doesn’t act like the subject is important, it will be impossible for the audience to engage the messaging.
Audience awareness is an integral part of the speaker’s responsibilities. By assessing the audience and determining whether people are engaged or not, the speaker will know what to emphasize and where to slow down. Usually, a quick glance at the audience or a pause in speech can show them that they matter to you.
There’s no hidden secret to excelling at public speaking; it just takes a lot of practice, determination and a willingness to adopt helpful habits. After reading Speak and Get Results, I’m confident I can continue to deliver powerful speeches to the people who are most important to me and my company.