“Couch Safari’’ A Resounding Success 0 129

The first ever initiative of Sri Lanka Tourism’s effort in showcasing the island’s wildlife to the world through streaming technology is an unprecedented success with the support of the stakeholders, partners and wildlife enthusiasts from all over the world. The event was backed by Sri Lanka Tourism’s largest online marketing initiative in the year 2020. 

The wildlife streaming sessions were telecasted from 4th to 13th of November through a dedicated website, social media channels, Apple TV, Roku TV, Periscope and Boxcast channels covering four popular National Parks of Sri Lanka; Kaudulla, Minneriya, Udawalawe and Yala. 

Dr. Prithiviraj Fernando (Chairman, Center for Conservation & Research Sri Lanka (CCR), Mr. Chitral Jayatileka (Award winning Wildlife Photographer), Mr. Srilal Miththapala (Wildlife expert) and Mr. Vimukthi Weeratunge (Wildlife Biologist) joined the program to share their expertise and guide the team as they wandered in to the wilderness to capture footage of the majestic wild beasts of Sri Lanka in their natural habitats.

Overall, as at date the campaign generated over 22 million impressions, over 1.7 million video views and generated over 40,000 clicks. The campaign was implemented on platforms such as Facebook, Instagram, YouTube, and Twitter. Direct display advertising campaigns were carried out using Google Display Network and Trip Advisor. Couch safari was advertised using both video and display advertisements on top Travel. Wildlife, Destination websites and YouTube Channels.

Sri Lanka Tourism Facebook page reach to around 7 million people during the campaign period, it generated over 1.4 million video views, close to 200,000-page engagements including around 5,500 shares, and over 3500 comments. The campaign also generated over 11 million impressions on Facebook with over 16000 link clicks during the campaign period.

The viewers actively engaged with the program by asking questions from the experts and having them answered in real time. This not only made the event an enjoyable one, but also an educational experience for viewers of all age groups. The program opened the eyes of many to the diversity of Sri Lanka’s wildlife.

 Sri Lanka Tourism also conducted a competition for foreign viewers titled ‘My Sri Lankan Story’ allowing them the opportunity to win a free holiday in Sri Lanka. This competition also received a great response from viewers as well as the local hoteliers who came forward to sponsor hotel stays for the winners. 

“I wish to express our gratitude to the wildlife experts, the camera & production crew, industry stakeholders and partners who supported us promoting the event and most importantly the local and international viewers who joined the “Couch Safari”. This was a great example of achieving success through team work, with the best interest of the country at heart. This event provided us some great insight on the importance of Sri Lanka’s natural environment and that wildlife can be integrated to generate tourism income for the country. We hope to extend this program to other national parks and tourism segments as well in the future” stated Kimarli Fernando, Chairperson Sri Lanka Tourism thanking everyone who supported the event. 

 

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“Phenomenal Woman” Jessica Heath 0 1887

There is a sensational rhythm to her walk, the way she speaks, even her actions in the kitchen. She has her own styles and characteristics. Born to an American father and a Sri Lankan mother, she is blessed with a glowing beauty, stimulating smile and of course her long legs earns bewildered looks from those in the vicinity. 

Being in the top 40 contestants of season 8 MasterChef USA, beating 50,000 plus contestants and enduring a five-month audition process, Jessica introduced some of the Sri Lankan cuisines with a touch of sophistication to them. 

Strongly influenced by her grandmother, a Dutch-Burgher descent, who guided Jessica’s culinary journey with her expert hands, Jessica recalls about her childhood with unity, laughter and the sweet aroma emanating from the kitchen as her grandma concocted the most flavorful dishes. 

 “CEYLOVE; From Sri Lanka with Spice” written by Jessica is indeed a treat to all food lovers. The book perfectly conveys her admiration and respect for her inheritance and mother’s homeland through a collection of family recipes, stories, travels and life experiences. Her culinary makings draw on her Sri Lankan origins as well as her fashion and modeling background. She focuses on providing modern and fresh takes to traditional Sri Lankan dishes, often fusing with other cuisines from around the world. 

What is quite special about this book is that 90% of its photographs and designs were done by her. “Sri Lankan food should come first” Jessica said admiring Sri Lankan cuisine. 

Having graced the covers and billboards of the world, BiZnomics takes pride in speaking to this amazing woman who took our own Sri Lankan cuisine to the global platform;

I tried my best to show people that eating Sri Lankan food carries a host of pleasures, from style, color, aroma, ambience, and pleasurable palate from fingers to mouth contact – eating with our hands.

Q&A With – Jessica Heath

Q; What made you want to take part in MasterChef?

A; It was an incredible opportunity that literally came right to my doorstep. The auditions happened to be right in the heart of Washington DC, my hometown, so I jumped at the chance to showcase my Sri Lankan culinary skills.

Q: How did you know you had what it takes to become a Master Chef?

A: Sometimes in life you never know anything for certain, yet there is burning desire to move forward and try. It is your inner voice that says ‘I can do this’. You survey the competition and innately know you have what it takes. That is essentially what happened to me. It helped that I had the knowledge of an exceptionally colorful cuisine under my belt.

Cont..

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By: Chantal D.
Image courtesy: Tish De Alwis, Mauriel Silva
Cover Picture: Tish De Alwis
Post Production: Dilsh
Book Cover Picture: Prishan Pandithage

New Generation Aspiration 0 1702

 

“It is a million dollar export industry and I am a part of it”

  • Name: Yadushika Radhakrishnan
  • Age: 21
  • Currently living in: Colombo
  • Educated at: Lyceum International School, Completed BSc in Economics at Royal Institute Campus, University of London, Currently studying Diploma in Jewelry Design at Academy of Design.
  • Hobbies: Drawing, Photography, Jewelry Designing, Coming up with business solutions.
  • Net Worth: US$162,000
BiZnomics-new genaration aspiration- Yadushik

“I am a proud Global Sri Lankan and an outstanding young achiever”

  • Name: Shaveen Ilapperuma
  • Age: 20
  • Currently living in: Australia / Sri Lanka
  • Educated at: St Peter’s College (Currently at Monash University Melbourne)
  • Hobbies: Playing and Listening to music, Doing Drama, Reading
  • Net Worth: US$458,000
BiZnomics-new genaration aspiration- shaveen Illaperuma

“I am a global Sri Lankan. I don’t dream about success, I work hard for it”

  • Name: Akna Gooneratne
  • Age: 21
  • Currently living in:  Melbourne
  • Educated at: Deakin University
  • Hobbies: Reading
  • Net Worth:  US$ 382,000
BiZnomics-new generation aspiration- Akna goonaratne

I am a global Sri Lanka bringing world to my nation”

  • Name – Tracy Francis
  • Age – 36 years
  • Currently living – Globe Trotter, travel to where work takes me.
  • Educated at – Bishop’s College, Aquinas College & BIDTI for IR and Diplomacy
  • Hobbies – Enjoy reading on current affairs, international relations, and on sports.
  • Net worth – you cannot put a price tag on a human. In-valuable.
BiZnomics-new generation aspiration - Tracy

“I am a global Sri Lankan taking my nation to the world”

  • Name: Gaya Samarasingha
  • Age: 36
  • Currently living in: Salt Lake City, Utah – USA
  • Educated at:
  • Vihara Maha Devi Balika Vidyalaya, Badulla (early childhood education)
  • Mahamaya Girls College, Kandy
  • Utah State University – BS in Management Information Systems
  • Iowa State University – MBA
  • Hobbies: Cooking
  • Net Worth: N/A
 

BiZnomics-new generation aspiration - Gaya Samarasinghe

Cont..

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