Co-creating solutions at the grass root to make a difference for dairy farmers 0 219

              Sri Lanka’s smallholder dairy farmers are at the heart of the local dairy industry and an integral part of the nation’s rural economy. 

              This 300,000 strong farmer base supplies 90% of the nation’s local milk – and has the potential to greatly improve their yield of high-quality milk and thus their own income levels, driving a positive impact to the socio-economic landscape of rural Sri Lanka. 

Focused training and development to improve milk yield and quality:

As a dairy co-operative from New Zealand, Fonterra continues to work hand-in-hand with smallholder dairy farmer families, communities, and other partners to create a thriving local dairy industry, having invested over Rs. 3.7Bn into strengthening its local dairy value chain. 

 Managing Director of Fonterra Brands Sri Lanka and Indian Sub-Continent Ms. Vidya Sivaraja explains that as a dairy co-operative at heart, the company is committed to making a tangible difference by sharing expertise and best practices. 

“We have invested in focused training and development initiatives with our farmers centred around the right herd, right feed and right business model to increase milk yield and quality. Our pioneering Training and Demonstration Farm in Pannala opened in 2016 to help us amplify the impact of these initiatives.”

Over the years, Fonterra has trained over six thousand farmers across the nation at its Pannala Training and Demonstration Farm and has welcomed over a thousand visitors from the government, universities, and other institutions.

Co-creating solutions at the grassroots:

In addition to the above programmes in place, Fonterra commenced an initiative to co-create and implement specific solutions together with its dairy farmers through its ‘Dairy Discussion Groups’, organised at the grass root. These solutions were geared to improve milk quality and yield through practical training, the provision of fodder and farming equipment and a workable cost-effective business model.

The solutions being implemented are in line with the imperatives called out by the President’s National Policy Framework. At the centre is the small holder dairy farmer – a focus that has been echoed by the Chairman of the Presidential Task Force for Economic Revival and Poverty Eradication. 

At Fonterra’s Pannala Training and Demonstration Farm, fodder is grown and distributed to neighbouring farmers in the vicinity

Ms. Vidya Sivaraja hands over grass cutting equipment to a Fonterra dairy farmer at a September Dairy Discussion Group.

“Good insights come from the grass root. Such consultations have been valuable in co-creating solutions to help improve milk quality and yield,” says Vidya. “Our discussions only prove that our country is rich in resources, talent and ingenuity. We are committed to championing this potential in line with the nation’s priorities.” 

Dairy farmers participate in Dairy Discussion Group series kicked off by Ms. Vidya Sivaraja and her team.

Fonterra dairy farmer Mr. Dharmashri Thennakoon, one of the beneficiaries of the fodder and equipment distribution programme stated, “The Dairy Discussion Group was a valuable learning experience and we will be able to apply these learnings on-farm. I was very appreciative that this was followed with the provision of grass cutting equipment. We hope Fonterra continues to host discussions such as this in the future where we can all grow together and find solutions as a community.” 

Mr. Indra Jayasinghe, a Fonterra dairy farmer from Kuliyapitiya says, “At a time where accessibility and costs of feed is a challenge, getting extra fodder from Fonterra helped me sustain my operations.”

Global co-operative, local footprint:

Fonterra touches the livelihoods of over 250,000 people across the country through its operations, including traders, retailers, distributors, agents and farmers.

Since 1997, Fonterra Brands Lanka has been collecting Sri Lankan milk for its local dairy portfolio of set and stirred yogurts, drinking yogurts, and fresh and flavored milk. To preserve the quality of this milk, Fonterra has also invested in milk chilling, collecting, and processing infrastructure with pioneering technology that can help define future milk quality standards for the nation. 

The company has also recently accelerated its export efforts of value-added dairy, in alignment with the vision and the imperatives set out by the Presidential Task Force for Economic Revival and Poverty Eradication.

Amongst the many initiatives in place to grow our nation’s local dairy industry, multi-stakeholder collaboration and co-creation of solutions is a refreshing approach, bringing farmers, dairy companies, industry groups and the government together to make a difference. 

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The Big Question Is Are You in the Right Job? 0 767

By : Chantal D

No matter what your job is, keep adding skills, expanding knowledge and building confidence.

Have you ever asked yourself if you are in the right job?

How about if, and when you should quit a job? You need to know when it’s simply time to double-down or move on from a position.

The first thing you need to do is a self-assessment. You need to ask yourself the right questions. You need to determine if the problem is the job itself, or you. Make the effort to take a serious look at if it’s you or the job. This assessment will focus your energy on fixing the right thing. Either the job or your approach and attitude about it.

If it is your attitude and approach, and there are benefits to the job, commit and anchor in. If you think the role is wrong, look at where you want to be, what other people are doing, where people are making money. Make a concentrated effort to move to the position that you want and the one that will serve you best.

When accessing your current role or a new one, review these points:

01. Company Performance and Culture

Company Performance and Culture

-Are the environment and people positive and supportive?  Or are people negative and tight with resources?

-Is the company ethical?

-Do people enjoy their jobs?

-Are people showing up on time?

-Do co-workers like each other?

-Do people feel secure in their positions?

 

2. Senior Management and Leadership

Senior Management and Leadership

-Do you like the mission?

-Does your boss respect you and your efforts?

-Are there clear goals on how to grow the business?

-Is company management investing in the business?

-Is the company forward thinking or reactionary?

-Does Senior Management appear smart, ethical and competent?

 

3. Compensation

Compensation

-Are you making money?

-Are you being fairly paid and your job title reflects the scope of your
responsibilities and what you actually do?

-Do people feel underpaid and overworked?

 

Opportunity

Opportunity

-If you aren’t making enough money are you learning other skills, making contacts, networking?

-What other benefits are you receiving that compensate for the poor pay?

-Do you know what you’re learning at work? Can you see your resume growing and feel your confidence increasing over time?

You might discover that a small, solvent company with a great leader might be the best option for you. But it starts with you, if your attitude is wrong, you will pass on good opportunities. Keep in mind, the position has to serve you and your best interests. Put yourself first. You have to be selfish until you can be generous. Once you decide that it’s in your best interest to move to a new position, keep these pointers in mind:

  1. The Big Question Is ArDecide that you are going to get a job and eliminate all other options
  2. Take the attitude that getting a job is your job
  3. Stay connected in the workforce
  4. Have the attitude that you will find a job
  5. Companies don’t hire resumes they hire people that can help move the company forward
  6. Do NOT rely on headhunters and recruiters to get you your next job
  7. Do NOT rely on the HR department and do everything to bypass them
  8. You in the Right Job?

As you look for a job, don’t just focus on one industry. Keep an open mind and focus instead on people. What kind of person would you want to work for? Who is doing the kinds of things you want to assist with? How much could you help them? Brainstorm three, four or five people today who could change your life forever.

No matter what your job is, you can always improve your situation in life. Keep adding skills, knowledge and confidence and you will become more valuable to the marketplace.

Hassan Esufally – He has a story to tell! Comments Off on Hassan Esufally – He has a story to tell! 854

Hassan Esufally-01.jpg

‘’Running a marathon is all about perseverance, dedication and a healthy dose of motivation. ‘’

Running a marathon is a tough challenge. If it was your first marathon, then just getting to the start was an achievement, never mind the finish line. Completing a marathon – regardless of the time – should be considered an amazing achievement. 

Hassan Esufally-02

How many amazing sights they see – the scenery on an amazing trail run or the electric sights of a big city marathon. Did you hook up with any runners and make new friends? How did you feel? Did you get your nutrition and hydration right? Did you run strong and feel good? 

The adventure marathoner Hassan Esufally, the first Sri Lankan in history to run a marathon in all seven continents by completing the difficult Antarctic Ice Marathon with a time of 8 hours and 35 minutes, shared his stirring experience with us. 

The champion marathoner endured the 42.2km event under tough conditions with falling snow and poor visibility which required a phenomenal effort. Previous multiple times winners of both the Antarctic Ice Marathon and 100km events who participated in the event, were quoted as saying that this was one of the toughest years in the competition. 

Hassan Esufally, one of Sri Lanka’s leading marathoners recently took on the ambitious mission of earning the prestigious and highly sought-after Seven Continents Marathon Club Membership. The challenging endeavor required him to complete some of the world’s toughest and most exclusive marathons across all seven continents. Before the Antarctic Ice Marathon he was also the first Sri Lankan in history to complete the world’s hardest marathon, the Inca Trail Marathon. He has completed marathons in Europe (Stockholm Marathon in June 2017), Asia (Colombo Marathon in October 2017), Australia (Melbourne Marathon in 2014 and 2016), and Boston Marathon in USA (April 2018) and the Big Five Marathon in South Africa (June 2018) – putting Sri Lanka on the marathon map.

By: Chantal D 
Photography by: Eranga Pilimatalawwe

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