Ariyaseela Wickramanayake Positive Economy for the Country! 0 1272

The first man to envision the Magampura Port, Founder Chairman and Managing Director of the landmark marine industry company Marster Divers and of Pelwatte Milk Powder, underwater diving expert, ship owner, and dairy man Ariyaseela Wickremanayake opines that the port can be converted into the largest in the region, and that by becoming self-sufficient in dairy products, Sri Lanka can save a mammoth US$ 500 Million annually.

Also a Director of Aitken Spence Plantation Management, Palwatta Sugar Company, Bogawanthalawa Plantations and several other companies, Wickremanayake spoke to BiZnomics about his life journey: building his empire, simple pleasures of life, and one’s responsibilities to the nation.

Initially tracing back his school days, Wickremanayake credits his Europeon teachers who shared their lives with the boys at the Jesuit School of St. Aloysius Collage in Galle by saying, “They moulded us students to become chivalrous men, and stamped in us that life is about service to others especially to our motherland, and not in serving ourselves”. he states.

As a youngster in the early 1960s Wickremanayake was down to admire the lifestyle of the highly paid British divers and fathomed of being one himself, with a niche carved as a national swimming champion. Although selected to the Peradeniya Medical Faculty, opportunity of realizing his dream came his way when the Colombo Port Commission called for trainee divers and effortlessly he made the grade.

Deep sea diving although is synonymous with risks, Wickremanayake’s capabilities, commitment and dedication to his profession stood out in his favour to be classified as highly efficient and productive in a comparatively short time. These also led him to become one of the most sought after, with newspapers splashing details of his skills and workmanship.

“At 23 a German company contacted me for a tow-year assignment in Saudi Arabia. During the first three months I worked over normal capacity and earned a fantastic US$ 16,000 a month” he says adding, “Everybody was shocked with my skills and abilities when I completed my assignments in a mere nine months. I collected a lump sum payment for the balance period and returned home with an unprecedented amount of money”

Wickremanayake pioneered a diving company named Master Divers in which at times 1500 were employed, and built his legacy. The Colombo Port Commission immediately engaged his services for the Queen Elizabeth Quay extension, the first container terminal on South East Asia which attracted American container shippers, resulting in Wickremanayake’s reputation expanding many fold. Shippers who faced complications in obtaining diving services from the government due to bureaucratic procedures turned to Master Divers, leaving Wickremanayake with a tight work schedule doing a typical daily dive between four to ten times which saw him breakfasting in the Trincomalee and lunching in Colombo before rushing to Galle, yet he claims that he had been nowhere in the ‘tired line’

Wickremanayake proudly explains the circumstances under which he became an owner of boats and ships: “During the early period when ships were anchored in the outer harbour, we were compelled to use pilot boats whenever available as there were no boats to go out to sea. As this became a hassle, I thoughtfully bought three boats from the Netherlands”. He continues in the same tone: “Another problem we faced was that although fuelling brought us good income, ships were unable to dock in for fuelling purpose. Fuelling was crucial and demanded urgent attention but the authorities were lackadaisical on the whole. I then stepped in and brought three oil tankers, got the necessary fuel from the Petroleum Corporation and satisfied the shipping industry with a prompt service.

When in his zenith, Ariyaseela Wickremanayake was invited to join the Board of Directors as a shareholder of Aitken Spence. It did not take long for other companies to spread their tentacles to grab hold of this master- mind entrepreneur.

With the lunching of the Southern Development Project in the 1980s Wickremanayake was deeply involved in the fisheries harbours in Galle, Kirinda and Hambantota. It was at this stage in 1996, preserving the strategic location of Hambantota in the sea lane between the Middle East and the Far East he conceived the thought of a harbour at Magampura, and devoted time to studying the locality. In ancient time civilisation flourished with temples abounding, and kings had their chief seat of government in Magampura at one end where rice production thrived and salt panning was the major industry in the coastal area. However, it took some time for Wickremanayake to convince the rulers of the country to implement his proposal which finally become a reality in November 2010 when his vision and endowment was realised, and the first ship sailed in to the harbour.

Wickremanayake laments that only two percent of what could be done at Hambantota has been completed so far. “The Hmbantota Port has potential to be the largest in the region. It lies beside on of the world’s biggest sea routes, and we should make proper use of it. A dry dock where ship repairs can be done should be constructed. This would enhance services provided. The hinterland agro- industries such as rice-based production and dairy-based products can be exported though Hambantota. Employment opportunities, direct and indirect, can be expanded, and even engineers could be provided with world-scale salaries”, he told a seminar on ‘Entrepreneurship’ organized by private sector engineers.

Switching on to the dairy industry, with statistics to support, Wickremanayake emphasise that the country had been self-sufficient in milk at one time. “Of the present cattle population of 1.2 Million only 240,000 cows are milked. Milking another 250,000 cows will make us self-sufficient in milk. We know how to churn our own butter, and also produce yoghurt, ice cream, and other value-added dairy products. We need not import dairy products at all. We even the technical knowledge of producing owdered milk. We can save US$ 500 Million annually in this way”, he explains. Wickremanayake’s Pelwatte plant already produces milk powder, ice cream, yoghurt, and butter – a quantity of which is exported.

By sheer face of commercial ingenuity an energy, the market has become an oyster. But Ariyaseela Wickremanayake has not hesitated to use the knife to prise it open and try to get at the pearls. He has launched the ‘Maubima Fund’ to give local producers a future’, as one with nationalistic feelings. He states that everybody should contribute his might to the country.

‘Country’ property considered is not just the soil or the spot of earth on which we happen to have been born, not the forests and fields, but that community of which we are member or that body of companions and friends and kindred who are associated with us under the same constitution or government protected by the same laws and bound together by the same civil polity. In other words, it is our politics and not our topography that gives us our true national allegiance. All the rest is just selfish bluster.

By : T V Perera

Image Curtsey : Eranga Pilimathalawwe

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4 Ways to Stay Motivated as You Build Your Business 0 557

By : Chantal D

It takes consistent motivation to push through the hard times.

Tell me if this sounds familiar. You’re having an amazing month when things are flowing in your business. You’re signing new clients, your current customers are spreading the word about your business. Things are going so well that you pinch yourself to make sure you’re not dreaming.

Then, the next month arrives. Business slows down. Potential clients decide to use someone else. One thing after another just doesn’t go your way.

In either case, your motivation affects the growth of your business. During the good times, motivation can be a little different to stay focused on the smaller tasks that grow a business. During the hard times, you don’t feel motivated to do anything but sit with a drink on the couch verging out on your favorite TV series.

It takes a lot to build a business. Your motivation is an important part of the equation. Being motivated 100 percent of the time is not a realistic expectation, but there are strategies for staying consistently motivated to achieve explosive growth in your business.

01. Take plenty of ‘you’ time. 

Take plenty of 'you' time

It’s easy and common to get lost in the hustle of building your business. You have long workdays, respond to message all hours of the day and chase down potential business when it looks within your grasp. Before you know it, you start to hate your business because it’s overtaken your life. You start to get bitter about what you once loved. To stay constantly motivated, you need breaks.

You need to schedule lots of “you” time. This includes vacations and hours when you turn off “business mode.” Set boundaries with clients and have lots of time set aside for doing the things that light your fire. You need to recharge your batteries so that you can come back stronger after the “you” time.

Those breaks will help you get more done because it brings greater consistency.

02. Build connections into each week. 

Build connections into each week

Human beings crave connection with other human beings. You can try building a business on your own, but at some point, you’ll need to involve others. It may be bringing on employees, a virtual assistant or strategic partnerships. But also, it’s human contact and connection through groups and masterminds. Don’t build your business on an island.

Consistent motivation comes when you’re sharing experiences with other motivated people. You learn from each other while getting the connection that’s built into your DNA. Set aside time to mastermind, connect and meet fellow entrepreneurs who can help your entrepreneurial journey.

03. Have your sources of instant inspiration. 

Have your sources of instant inspiration

No one is motivated 100 percent of the time, but with the right sources of inspiration, you can get motivated instantly. There are videos, podcasts, articles and different forms of virtual content that you can consume immediately. Have content on the ready for tapping into when you’re unmotivated.

Listen to what the entrepreneurial greats who are doing what you’re working to do have to say about taking action. When you feel down, hit “play” and get an instant boost of inspiration to keep going. You’ll be surprised by what a simple video or article can do for your mindset.

 

04. Have a mission bigger than just a business. 

Have a mission bigger than just a business

Take a look at any successful business and you’ll see it is more than the widgets, marketing or who is in charge. They are businesses that are built around a mission and vision. There was a driving force that caused the business to be formed with the main goal being to help people and change the world.

Constant and consistent motivation comes when you build your business around an idea that’s bigger than just making money. Build a business that makes an impact on the lives of those your business serves. A business that creates freedom and financial security. Get clear on your mission and the values that shape the actions you’re taking.

You’re an entrepreneur building your dream. You’re putting your dent in a world that’s full of conformity. It will take a lot of consistent motivation to push through the hard times because there will be plenty of them every single day. Use these four tips to tap into your inner power and use that motivation to do amazing things.

 

Artificial Intelligence in Marketing Decisions Comments Off on Artificial Intelligence in Marketing Decisions 687

By: Dr. Gehan S. Dhameeth

DBA, M.Sc., MBA, BBA, CIW Certified Data Analyst
Associate Professor of Business, Business and Economics Department, Wells College, Aurora, New York, USA.

The core of marketing is to find opportunities and challenges to meet them with the right solution in satisfying the expectations of stakeholders.

Artificial Intelligence in Marketing DecisionsEfficient marketers use concepts and tools to handle said opportunities and challenges. A decade or so, few marketers would have imagined that online advertising would pose such a serious threat to conventional advertising while some assume marketing investments to be held to the same standards of financial accountability as investments in more tangible aspects of the firm, like operations.

Only a few visionary organizations prepared themselves to exploit the availability of data and information that often overwhelm today’s marketing decision makers. In today’s marketing context, marketing decision makers are demanded to use data-driven (analytics) marketing decisions, going beyond the conceptual contents that have been honed by experience.

This needs more systematic analyses and processes. Hence, today, marketing decision making resembles design engineering: putting together concepts, data, analyses, and simulations to learn about the market place and design effective marketing plans. One of the famous schools of thought is to view traditional marketing as an art while others regard it as a science. However, modern marketing can be introduced as engineering, as it combines both arts and science to make marketing decisions.

Artificial Intelligence in Marketing Decisions-
Marketers today are bombarded with a plethora of all types of content, user and socially generated data, and expert opinions, and they can combine and process that information in new ways to enhance decision making. Hence, basing decisions on such information has become a minimum requirement to be a successful player in their industries. The most important factor when doing business is to be prompt in providing solutions to consumers. In managing a profitable business model, business leaders will have to thrive hard to meet the said expectations of consumers. The above task needs a lot of consideration given to the type of data, sources of data, storing, processing, and types of business decisions to make. As such, designing of an “effective and sustainable data warehouse” is of paramount importance of business leaders. Hence, this is where the big data comes to play with an emphasis on the three Vs; Variety, Velocity, and Variability.

With the growth of organizations facing well-informed customers who seek greater value, organizations must scrutinize the productivity of all their management processes. Therefore, re-engineering marketing functions, processes, and activities in line with the digital age is paramount for organizational survival. Despite the challenges marketing managers face today, such as reduced cost to improve productivity, mass marketing gave way to micromarketing, fine-tuning to meet individual customer needs in their respective market segments, global competition, and demand to use lean management techniques. Marketing managers have access to hardware (computers, hand-held devices, and mobile phones), software, and data and must use these tools to find and deliver value to micro markets through fragmented media and channels. As a result of these trends, marketers need much more than just concepts to exploit their available resources; they must move from conceptual marketing to Marketing Engineering.

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