Pure, natural, and hygienic drinking water bottled under the brand name Aquafresh by Access Natural Water (Pvt) Ltd. which extracts its supplies from deep ground water sources in a rain forest in the Labugamkanda mountains, like all modern health trends is gaining rapid popularity among people seeking a healthier addition to their lifestyles. The unique water with no added chemicals whatsoever contains all natural mineral balances and the bottling company relatively enjoys various standards from accredited authorities which have guided the company to uplift its quality of work.
BiZnomics met Access Natural Water (Pvt) Ltd. Managing Director Christopher Joshua who started. “We launched our company in the year 2000 at a time marketing bottled water in Sri Lanka was unthinkable as it was freely available, and in addition there were a few bottled water manufacturers in operation as well”. The Access Group identifying the need for pure, good quality drinking water, in its quest found an aquifer – a layer of soil which retains water – the perfect source in fine deep springs in Labugamkanda in a geologically unique rain forest. The natural springs 200 feet below surface are protected by impermeable upper and lower confining layers, making the aquifer water pure as nature intended it to be.
Continued Managing Director Christopher Joshua, “We put up an environmental friendly factory and bottling plant in the location of the springs from where pure water is extracted, avoiding contamination through surface contact”. Yet in keeping with manufactory requirements to purify bottled water through a certified process before marketing, the company invested in a biological purification process adopting the four steps: aeration, slow sand filtering, micron filtering, and UV treatment which preserves the natural mineral balance at the aquifer.
The company was meticulous in selection of its stainless-steel machinery to ensure that rust and corrosion do not rise. The machines which are oil and grease free have been manufactured at optimum level on schedules in conformity to the company’s certifications and standards: SLS 894, ISO 9001, ITQI Brussels that specify requirements to consistently provided products and services that meet customer and regulatory requirements. The ISO 22000 certification and the Dutch HACCP encourage the organization to identify hazards which might occur in the food products process and to take stringent action to prevent same. Meanwhile the American FDA allows the company to sell water in the European market.
Following the success of the 5 gallon polycarbonate dispenser bottle introduced to the market in 2001 the iconic range of PET bottles came on four years later. The 200 ml bottles in contrast to the 5 gallons are not re-filled. Washing of bottles before re-filling is a fully automated process with the adoption of high pressure nozzles, disinfectants, hot water, chlorine water and lastly drinking water. Managing Director Christopher Joshua says, “The unique design of the PET bottle, which is a first in
the country, revolutionized the bottle industry. Bottled water regulations require drinking water in transparent bottles. Tetrapack (paper) is not allowed although a few glass bottles are in use”. The bottling method for both PET and FG (five gallon) is fully automated and so is the labelling.
The client base of Aquafresh is over 5000 comprising both domestic consumers and corporates including the United Nations’ Organization office, Sri Lankan Airlines, Nestle, Kingsbury, Softlogic, and international chains such as Subway, Burger King, Coffee Bean, Gloria Jean’s Coffees and Bread Talk all which have opted for the superior quality, smooth and refreshing taste, exclusive packaging and the exceptional service that enhances its value – attributes that have garnered Aquafresh Sri Lanka to be the undisputed leader in the local bottled water industry.
The company engages in advertising campaigns on cable TV, radio, newspapers and magazines. In addition, based on a consumer educative concept, its Lorries travel across the island, are branded. Monthly promotions on selected locations in the Western Province and social media campaigns of Facebook and Instagram are also carried out. This propaganda consistently communicates the quality standards, certification and accolades of Aquafresh water.
In a move to repay nature for her bounty of pure water, the staff of Access Natural Water (Pvt) Ltd has planted trees around the area, established herb gardens which are diligently maintained and cared for, in accordance with environmental laws and regulations. But their gratitude to nature goes far beyond that. Since the area of its bottling plant is of great importance in maintaining the forest surrounding, the company deeply cares for its environment and strives to do what is best for it always.
Aquafresh is the only Sri Lankan brand of alkaline drinking water in the market. Alkaline water in known to contain many health benefits with the key element being that it works against acidifies in the body, contributing towards prevention of illness and disease. Director/Chief Operating Officer Shanil Perera states: “The uniqueness of Aquafresh is many. We have invested in the mechanisms required to provide the nature’s gift of pure water to our customers. We live by our slogan and intention; ‘bringing nature to life’. The natural vital minerals in Aquafresh, iron, calcium carbonate, magnesium carbonate, sodium, potassium, sulphates, and silicon bring health benefits and goodness in every sip.
Seeking business ventures in uncertain times requires exertion of new super human strength of the organization’s director. Aquafresh of the Access Group of the companies has led a new course of sustainability while navigating changes in the now fast moving bottled water industry.
Demand is growing as a result with rising consumer confidence. Consumers see brands as a social status symbol; they want aspirational brands which create a window of opportunity for Aquafresh. All these factors make the market extremely attractive for the immediate future for Access Natural Water (Pvt) Ltd.
By: T.V. Perera
Photography By: Eranga Pilimatalawwe